The Four Cs Of Social Engagement: Social Media For Events January 27, 2011 by Jeff Hurt According to a recent study, 80% of American adults use the Internet. 75% belong to a social network. Our social media use is increasing and event organizers need to adopt new thinking, new directions and new strategies for event communications and engagement. Here is the PPT from my presentation for Southwest Showcase jointly produced by International Association for Exhibitions … [Read more…] Filed Under: Social Media Tagged With: , conferences, content, engagement, event technology, Social Media, social networking, technology
Tuning Into Your Conference Participants So They Do Not Tune Out January 26, 2011 by Jeff Hurt In the right hands and delivered on key, the spoken word can be a powerful force. It can move mental mountains. Part emotional Red Seas. Awaken sleepy souls. Change stubborn minds. Persuasion: A Powerful Tool To Create Change Conferences are ultimately about persuading audiences to change. It’s about transforming conference attendees into powerful participants that … [Read more…] Filed Under: Event Planning Tagged With: , conferences, meeting planner, presentation best practices, presentation strategies
Six Conferences To Watch In 2011 January 24, 2011 by Jeff Hurt I like to attend conference and events that are unpredictable, unusual and unforgettable. I suspect you are like me. We don’t want to attend another conference that is so predictable that we know when to arrive at the general session so that we miss all of the preliminary chest-thumping and business bravado. Conferences that are … [Read more…] Filed Under: Ramblings Tagged With: , conferences, EventCamp, Great Ideas Conferences, SobCon, Summit Series, webinars
5 Reasons Why CSMs And CVBs Should Use Social Media January 21, 2011 by Jeff Hurt Convention Services Managers (CSMs) and Convention and Visitor Bureaus (CVBs): They are a meeting professional’s right hand. They are event professionals’ co-pilots. We need them. We love them. We can’t succeed without them. They help provide the onsite scaffolding and structure of our events. Without them, our meetings would implode from the time we set … [Read more…] Filed Under: Social Media Tagged With: , ACOM, conferences, convention operations, convention service managers, CSM, CVB, Facebook Fan page, meeting planner, Social Media, social networking, Twitter for events
Annual Meetings Overloaded With Scarcity Of Attention January 19, 2011 by Jeff Hurt Attention. It is the currency of today. Squirrel!* Oops, back to the post. Attention is more important and more valuable than reach or impressions. Without it we cannot learn. Using it wisely and economically, we can increase our learning and change our future. Attention. We all want it. We all have it. We all want … [Read more…] Filed Under: Event Planning Tagged With: , attention, conferences, content, engagement, scarcity of attention
Creating Zombie Conferences That Consume Attendee Brains January 18, 2011 by Jeff Hurt Most conference marketing should say: Come to our Zombie Conference! We want to consume your brain! At least that statement would be more authentic to many conference experiences. Many conference schedules are packed full of education sessions and informative presentations. Organizers rapidly shovel and push information at attendees. It often feels like a medieval joust … [Read more…] Filed Under: Conference Education Tagged With: , conferences, content, delivery, Education & Adult Learning, Information Indigestion, short term memory, working memory
What Dr. Seuss, Horton The Elephant, Oprah And Conferences Have In Common January 17, 2011 by Jeff Hurt “We are here. We are here. We are here,” cried the Whos of Who-ville. “Boil that dust speck! Boil that dust speck! Boil! Boil! Boil!” chanted the Wickersham brothers. Horton The Elephant Most people know the story of Horton the Elephant. Horton hears a small speck of dust talking to him. Amazingly, that small speck … [Read more…] Filed Under: Experience Design Tagged With: , association, conference purpose, conferences, meeting, meeting planner
Confronting The Challenges Of Today’s Participatory Culture In Conferences And Events January 14, 2011 by Jeff Hurt This post is my contribution to the free eBook, What’s Next In Events 2011: 9 Event Experts Weigh In compiled and created by Lara McCullouch-Carter. We are witnessing the emergency of a cultural phenomenon that supports widespread participation in the production and distribution of content, information and media. Sociologists call it the new participatory culture. We … [Read more…] Filed Under: Conference Education Tagged With: , active learning, active participation, adult learning, conferences, engagement, participatory class, participatory culture
13 Things to Know Before Attending PCMA 2011 in Vegas January 7, 2011 by Dave Lutz Will we see you at PCMA, Virtual Edge or ACOM next week in Vegas? If so, we’ve compiled some important info to help you make the most of your trip. If you aren’t attending, sign up for the next best thing… the free live stream offerings from both PCMA and Virtual Edge. Let’s get started! … [Read more…] Filed Under: Ramblings Tagged With: , ACOM11, conferences, PCMA11, ves11
A Grand Trifecta In Conference Happenings: ACOM11, PCMA11 & VES11 January 6, 2011 by Jeff Hurt Anticipation, anticipation Is makin’ me late Is keepin’ me waitin’ ~ Carly Simon That’s how I feel as I gear up to attend ACOM 2011, PCMA’s Convening Leaders 2011 and the Virtual Edge Summit 2011. It’s actually a grand trifecta happening all in Las Vegas, January 7-14, 2011. Three great conferences co-located in the city … [Read more…] Filed Under: Ramblings Tagged With: , ACOM11, conferences, Learning Lounge, PCMA11, ves11
