3 Ways To Leverage Content Marketing To Align With Your Goals July 25, 2011 by Dave Lutz A growing number of your supplier members are shifting their focus to content marketing. They realize that traditional push marketing by itself is dead. By hosting their own webinars, virtual conferences, online communities and providing whitepapers, research and content, they compete for your members’ time and share of mind. Communicating Without Selling Junta42, a content … [Read more…] Filed Under: Attendance Marketing Tagged With: , association best practices, conference best practices, content marketing, Free online content, meeting planning best practices
Who Is Competing For Your Member’s Wallets And Time? July 18, 2011 by Dave Lutz Who’s competing for your member’s professional development share of wallet and time? Where is community forming around industry issues? Who are the thought leaders and influencers in your industry? Are they friend or foe? These are the questions that keep me up at night. The rise of content marketing and the ease of forming online … [Read more…] Filed Under: Business Model Tagged With: , association issues and challenges, association trends, content marketing, Free online content
5 Social Media Practices You Should Not Do June 16, 2011 by Dave Lutz I’ve been doing quite a bit of spying lately, in search of social media best practices among organizations. While there’s some good stuff out there, the social landscape is littered with examples of what not to do. If your social media initiatives are not yielding proof of engagement — sharing, comments, likes, and/or click-throughs — … [Read more…] Filed Under: Social Media Tagged With: , social media for associations, social media for events
Your Conference Attendance Marketing Silver Bullet June 13, 2011 by Dave Lutz It’s rare to find a silver bullet that actually works. And I’ve seen one lately. The Registrant List As A Lure For conference attendance acquisition, that bullet is the attendee list. The attendee list acts as a lure attracting those that have not registered yet. So let potential attendees see who else is already registered. … [Read more…] Filed Under: Attendance Marketing Tagged With: , attracting attendees, conference tips, meeting planner, meeting planning basics, meeting planning best practices
Would You Like Fries With That Booth? May 2, 2011 by Dave Lutz Attendees are changing the way they plan and consume trade shows. If you’re still using static PDF floor plans and exhibitor listings, you’re missing out on the opportunity to upsell — and to connect buyers and sellers. According to research conducted by CEIR (Center for Exhibition Industry Research), nearly 75 percent of young professionals (40 … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , event technology, technology, tradeshow, tradeshow best practices
Three Trending Tradeshow Sales Strategies April 26, 2011 by Dave Lutz The trend for exhibit and sponsorship revenue is shifting away from the show floor. Brand marketers value marketing and sponsorship opportunities more than the exhibit real estate. The Facts…Are Changing 85% of a trade show’s revenue comes from space. 15% is from sponsorship and advertising. Source: Doug Ducate, President and CEO, Center for Exhibition Industry Research … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conferences, tradeshow, tradeshow best practices
The Big Gamble: Commoditizing Hotel Group Sales March 25, 2011 by Dave Lutz This post is by Dave Lutz, managing director of Velvet Chainsaw Consulting. I spent most of my career running one of the largest site selection companies in the country. I learned a ton about group sales and how customers buy. I had the privilege to work with some of the best and most influential … [Read more…] Filed Under: Event Planning Tagged With: , hospitality industry, hotel block, hotel group sales
Make Your Conference Irresistible! March 2, 2011 by Dave Lutz This post is by Dave Lutz. One of the sessions that I looked forward to the most at Event Camp Chicago 2011 was from Liz Strauss. Liz is a deep thinker. And she did not disappoint! I had to go back and watch the recording to get my head around how to best apply her … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, event marketing, irresistible attraction
What Meeting Planners Want From Their CSM February 15, 2011 by Dave Lutz It was arrival day for PCMA’s Convening Leaders Annual Conference. Most of the hotel and CVB sales folks were entertaining clients and watching the NFL playoffs. Meanwhile, their Convention Services Managers (CSM) were working hard to discover new ways to deliver value to customers. Some things never change! The Event The event? Association for Convention … [Read more…] Filed Under: Event Planning Tagged With: , ACOM, conferences, convention operations, convention service managers, CSM, CVB
Virtual Event Strategies for 2011 January 12, 2011 by Dave Lutz This post is written by Dave Lutz. I’m a believer in Hybrid Events and the benefits of extending reach through that strategy. Associations that go down the hybrid road, and make it financially attractive, are putting their profession ahead of profit. AND they will reap long-term benefits. Why I Am Not There On Pure Virtual Events … [Read more…] Filed Under: Event Technology, Hybrid & Virtual Tagged With: , digital events, digital meeting, digital tradeshow, virtual events, virtual tradeshow
