Event Technology


If You Really Understood Digital Disruption You Would Be Shaking In Your Boots

Business professionals drop the word disruption in conversations today as often as they discuss the stock market. And the word digital is part of our normal vernacular. Put the two words together, digital disruption, and it adds up to much more than the sum of its parts says Forrester Researcher Dr. James McQuivey. He says … [Read more…]

Gamification Needs These Nine Game Fundamentals To Increase Engagement, Adoption And Success

Gamification. It’s a weird word for sure. It includes the word game that many of us know from our own childhood experiences. So does gamification mean more organizations should embrace games like Go Fish, Kerplunk, Life, Monopoly, Poker, Solitaire and UNO? Well, sort of. It means that game fundamentals can apply to education, instruction, learning … [Read more…]

Juice Up Your Conference App

It’s time to juice up your attendees’ conference experience with a mobile app. The best built-for-purpose conference apps provide a seamless and user-friendly experience that can be customized by the attendee. Conference Mobile Apps Here To Stay Built-for-purpose conference apps have hit the fast-follower stage. In fact, most major conferences are in their second or … [Read more…]

Four Ways Data Mining Is Going To Change Associations

Fundamentally, the only competitive advantage one has is customer knowledge. ~ Thomas Karlaris, CEO, Barclays. CEOs are building and investing in analytic muscle more than any other functional area. They want to connect with their customers as individuals and get to know them better. According to a 2012 IBM study of face to face interviews … [Read more…]

Wireless Technology Is Changing Our Lives [Infographic]

  To better understand attitudes about mass mobility, TIME, in cooperation with Qualcomm, surveyed 4,700 people online and 300 by phone in eight countries, from June 29 to July 28. Here are some of the findings. Read more. Click infographic to view a larger image. What strikes you the most from this infographic? How has … [Read more…]

10 Reasons Why Your Organization Needs A Mobile Site [Infographic]

Consider your own mobile device habits. Much of your web surfing, online purchasing and information sharing routines have changed. A large portion occurs from your smartphone or tablet. Here are 10 reasons why your organization needs a mobile site. 10 Reasons Why You Need a Mobile Site Infographic by AD:60 How is your organization tracking … [Read more…]

Mobile Technology Has Drastically Changed Travel Forever [Infographic]

  It’s doubtful that in 1903 the Wright Brothers had any idea of what travel would become in the future. The Internet has revolutionized travel. Our mobile devices have influenced and changed our travel habits drastically. How we choose hotels, book flights, source destinations, get recommendations from other world travelers and find local hot spots … [Read more…]

Are Business Travelers Too Addicted To Technology? [Infographic]

  According to PC Housing stats, smartphones and tablets are slowly placing themselves in between water and food as top necessities for business travelers. It makes sense. Being on the road is simply made easier and more manageable by these tools that allow us to stay connected. Yet are these mobile devices taking up too … [Read more…]

Do Not Let Your Legacy AMS Kill Your Conference

Here’s a newsflash for your IT department: Technology that is built for purpose (registration, expo sales, speaker management, etc.) does not need to integrate with your legacy association management system (AMS) in order to be implemented. Read that again! It’s true and something you need to understand before your AMS kills your conference. Your Customer … [Read more…]