Leveraging Team Learning at Conferences May 22, 2019 by Betsy Bair Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. The challenge with that strategy is that it’s very unlikely any real change will occur when the one team member who experienced the learning returns to work. Will they share … [Read more…] Filed Under: Attendance Marketing, Experience Design Tagged With: , collaboration, design for teams, leverage teams, organizational learning, team discounts, teamwork
Practicing Conference Essentialism: The Disciplined Pursuit Of Less And Better January 10, 2019 by Jeff Hurt It’s hard for conference organizers to stick to planning the essential elements of their events. We are bombarded from every side from people who want us to add their components to the schedule. Various departments and committees see the event’s gathering of people as an opportunity for them to showcase their programs, services and agendas. … [Read more…] Filed Under: Experience Design Tagged With: , all things to all people, conference essentialism, conference essentialist, essence, essential, essentialism, less but better, someting for everyone
Has Your Leadership Evolved For The New Normal? January 4, 2019 by Jeff Hurt Change is hard. Foresight—looking forward—is hard. Why? Because we prefer certainty and concreteness to ambiguity and abstraction. Becoming a new normal leader requires shifting your perspective. It means becoming biased towards consistent, persistent evolution, not inclined to keep things the way they are which results in stagnant-status-quo-sameness. Your organization’s sustainable success depends upon you transforming … [Read more…] Filed Under: Experience Design Tagged With: , 21st Century mindset, ambigious, association leaders, board, board of directors, complex, exponential change, leadership, new normal, uncertain, volatile, VUCA
On Becoming A New Normal Leader January 3, 2019 by Jeff Hurt It’s a common, well-accepted, well-worn and overused term: the New Normal. It’s also stealthily deceptive and destructive. It’s critical that successful leaders understand that linear thinking is just an exit ramp in a world of exponential change. Many of today’s leaders, especially association board of directors and CEOs, think that the new normal will eventually … [Read more…] Filed Under: Experience Design Tagged With: , 21st Century mindset, association leaders, board, board of directors, curate experiences, curate the future, curation, exponential change, hockey stick curve, leader as curator, linear thinking, new normal
Your Conference Needs a Hub To Entice Customers and Prospects October 12, 2018 by Dave Lutz At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I explained that a blog … [Read more…] Filed Under: Attendance Marketing, Experience Design Tagged With: , conference blog, conference marketing, conference narrative, home base, hub and spoke, hub and spoke marketing, inbound marketing, outbound marketing, outposts, pull strategy, push strategy
Emerging Evergreen Conference Practices—From This To That September 18, 2018 by Jeff Hurt You can never get enough of what you really don’t need says Eric Hoffer. To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. We want more, more, more! (Unless your a conference participant and we often have had enough!) Fads and trends are often about gaining attention. They also want … [Read more…] Filed Under: Experience Design Tagged With: , chief participant experience officer, conference fads, conference gimmicks, conference trends, Customer Centricity, emerging practices, evergreen conference principles, insights, metrics, strategy
Do Not Be Seduced By Meeting Fads Or Conference Trends September 17, 2018 by Jeff Hurt Most conference and meeting professionals want the coolest, hippest, latest ideas and trends for their events. We are on the hunt for the next meeting, seating, session format, technology, and food and beverage fad. We want to know what unique things other conferences are doing so we can borrow their ideas. We pursue fads, gimmicks … [Read more…] Filed Under: Experience Design Tagged With: , conference bandwagon, conference fads, conference gimmicks, conference trends, emerging practices, evergreen conference principles
Start Your Conference Improvement Process With Enrollment July 31, 2018 by Jeff Hurt As conference organizers, we frequently ignore the evidence all around us of what’s working and what’s not. That evidence is everywhere. It’s just that we don’t know what to do with it once we have it. Often our conference planning teams and volunteer advisors follow our lead as we give more precedent to what feels … [Read more…] Filed Under: Experience Design Tagged With: , conference improvement, conference improvement process, data based decisions, enrollment to change
Transition Becomes Your New Conference Threshold July 24, 2018 by Jeff Hurt What’s your favorite room in your home? I have two: my front porch with its porch swing and my master suite that looks out into my backyard. I cross the thresholds of those spaces daily without much thought. We rarely think about thresholds. Yet, we spend a lot of time traversing them—both literally and figuratively. … [Read more…] Filed Under: Event Planning, Experience Design Tagged With: , conference improvement, conference threshold, conference transition
Abandon All But Tomorrow When Planning Your Conference July 18, 2018 by Jeff Hurt When do you stop pouring resources into things that have achieved their purpose? asked management guru Peter Drucker. It’s one of Drucker’s signature strategies: abandoning the past for tomorrow. He called it the concept of purposeful abandonment. Purposeful abandonment doesn’t sound very attractive. Few leaders brag about the product, service or idea that they abandoned. … [Read more…] Filed Under: Event Planning, Experience Design Tagged With: , abandoning the past for tomorrow, conference growth, conference growth policy, conference growth policy of abandonment, conference purposeful abandonment, Peter Drucker, purposeful abandonment
