The majority of conference and event organizers are not monitoring social media. Are you? According to a 2011 Social Media & Events Report released by amaindo, more than 60% of event organizers do not use social media to listen, connect and collect data about their customers and potential customers. Event organizers are overlooking a lot … [Read more…]
67% of event organizers do not monitor social media platforms. 37% of conference organizers only post up to three times per week in social media platforms. 76% of German event organizers see social media as an important or very important tool for marketing their events. 81% of English speaking event organizers see social media use … [Read more…]
Your fear of using social media may actually be due to your fear of death. Sound preposterous? Way off base? Absurd? Laughable? That’s not what Dr. Travis Kemp, one of Australia’s leading performance psychologists and leadership development facilitators thinks. Fear Is The Barrier Humans are bad at assessing risk. We let our personal fears guide … [Read more…]
I’ve been doing quite a bit of spying lately, in search of social media best practices among organizations. While there’s some good stuff out there, the social landscape is littered with examples of what not to do. If your social media initiatives are not yielding proof of engagement — sharing, comments, likes, and/or click-throughs — … [Read more…]
Let’s face it. Social media does not usually provide the instant gratification of a dopamine lollypop. Take a lick. Get a buzz. It takes time, intention and ultimately a plan. The Social Audit So perhaps you’ve stuck your Twitter thumb and Facebook fingers into the social stream. Now you wonder what is and isn’t working. … [Read more…]
Why we should use social media is only half of the battle. Here’s how to address the why we shouldn’t do it. Five Organizational Excuses For Not Using Social Media 1. What if people start saying bad things about us? Guess what, some already are. We just don’t know it. We are not listening for … [Read more…]
Like a crow drawn to bright, shiny objects, many organizations are drawn to the bells and whistles of new social technologies. Few think about their goals when using those social technologies. Few create an action plan to achieve an overall objective. Few align the use of those tools with their current plans. Often organizational leaders need … [Read more…]
Tweeting at conferences and events. It seems to be a love-hate relationship with some. Some say it’s become passé. Others see it as a way to spread information. Some conference organizers, mostly those outside of social media events, are beginning to see an uptick in the backchannel chatter. Their attendees are just starting to discover … [Read more…]
The term social media has become fused with Facebook, LinkedIn and Twitter. But that’s wrong. It is so much more than those three social networking tools. What Is Social Media Anyway? Web 1.0 was about online delivery of information. It was static information on pages. It was one-way broadcast. Web 2.0 is bidirectional, dynamic and … [Read more…]
Out: Using Facebook pages and organization Twitter accounts to solely broadcast newsletters, press releases, announcements and sales. In: Using social media intentionally, integrated with all marketing channels and crossing organizational silos, to engage people. Who do we want to engage? People we already know. People we don’t know. From Loyalty To Acquisition Most social media … [Read more…]
