Why Your Event Needs To Increase Its Social Media Monitoring July 7, 2011 by Jeff Hurt The majority of conference and event organizers are not monitoring social media. Are you? According to a 2011 Social Media & Events Report released by amaindo, more than 60% of event organizers do not use social media to listen, connect and collect data about their customers and potential customers. Event organizers are overlooking a lot … [Read more…] Filed Under: Social Media Tagged With: , meeting best practices, meeting industry trends, meeting planning best practices, social media for events, social technology, social technology for events
Report: Events Have Room To Grow Their Social Media Use July 6, 2011 by Jeff Hurt 67% of event organizers do not monitor social media platforms. 37% of conference organizers only post up to three times per week in social media platforms. 76% of German event organizers see social media as an important or very important tool for marketing their events. 81% of English speaking event organizers see social media use … [Read more…] Filed Under: Social Media Tagged With: , Facebook marketing, meeting best practices, meeting industry trends, meeting planning best practices, social media for events, Twitter for events
How Your Fear Of Social Media Can Lead To Death In 10 Steps June 24, 2011 by Jeff Hurt Your fear of using social media may actually be due to your fear of death. Sound preposterous? Way off base? Absurd? Laughable? That’s not what Dr. Travis Kemp, one of Australia’s leading performance psychologists and leadership development facilitators thinks. Fear Is The Barrier Humans are bad at assessing risk. We let our personal fears guide … [Read more…] Filed Under: Social Media Tagged With: , associations, social media for associations, social media for events
5 Social Media Practices You Should Not Do June 16, 2011 by Dave Lutz I’ve been doing quite a bit of spying lately, in search of social media best practices among organizations. While there’s some good stuff out there, the social landscape is littered with examples of what not to do. If your social media initiatives are not yielding proof of engagement — sharing, comments, likes, and/or click-throughs — … [Read more…] Filed Under: Social Media Tagged With: , social media for associations, social media for events
10 Questions To Jump-Start Your Event Social Media Audit June 3, 2011 by Jeff Hurt Let’s face it. Social media does not usually provide the instant gratification of a dopamine lollypop. Take a lick. Get a buzz. It takes time, intention and ultimately a plan. The Social Audit So perhaps you’ve stuck your Twitter thumb and Facebook fingers into the social stream. Now you wonder what is and isn’t working. … [Read more…] Filed Under: Social Media Tagged With: , nonprofit, social media for associations, social media for events
How To Address Five Common Excuses On Why Not To Use Social Media May 18, 2011 by Jeff Hurt Why we should use social media is only half of the battle. Here’s how to address the why we shouldn’t do it. Five Organizational Excuses For Not Using Social Media 1. What if people start saying bad things about us? Guess what, some already are. We just don’t know it. We are not listening for … [Read more…] Filed Under: Social Media Tagged With: , social media and your business, social media for associations, social media for events
Four Keys To Social Media Strategy Success May 16, 2011 by Jeff Hurt Like a crow drawn to bright, shiny objects, many organizations are drawn to the bells and whistles of new social technologies. Few think about their goals when using those social technologies. Few create an action plan to achieve an overall objective. Few align the use of those tools with their current plans. Often organizational leaders need … [Read more…] Filed Under: Social Media Tagged With: , social media for associations, social media for events, social technology, strategy
Ten Tips For Successful Conference Tweeting April 25, 2011 by Jeff Hurt Tweeting at conferences and events. It seems to be a love-hate relationship with some. Some say it’s become passé. Others see it as a way to spread information. Some conference organizers, mostly those outside of social media events, are beginning to see an uptick in the backchannel chatter. Their attendees are just starting to discover … [Read more…] Filed Under: Social Media Tagged With: , best practices for tweeting, conferences, engagement, event technology, Twitter for events
Social Media Equals Human Content And Connection April 19, 2011 by Jeff Hurt The term social media has become fused with Facebook, LinkedIn and Twitter. But that’s wrong. It is so much more than those three social networking tools. What Is Social Media Anyway? Web 1.0 was about online delivery of information. It was static information on pages. It was one-way broadcast. Web 2.0 is bidirectional, dynamic and … [Read more…] Filed Under: Social Media Tagged With: , connections, engagement, facebook, LinkedIn, social networking, social technology, twitter
Three Effective Social Media Strategies April 15, 2011 by Jeff Hurt Out: Using Facebook pages and organization Twitter accounts to solely broadcast newsletters, press releases, announcements and sales. In: Using social media intentionally, integrated with all marketing channels and crossing organizational silos, to engage people. Who do we want to engage? People we already know. People we don’t know. From Loyalty To Acquisition Most social media … [Read more…] Filed Under: Social Media Tagged With: , association best practices, inbound marketing, meeting planning best practices, organization marketing, Web 2.0
