Keys to Sponsorship Success October 14, 2015 by Dave Lutz Lots of conference organizers want a magic formula for pricing sponsorships. Sadly, there isn’t one. To grow this critical revenue line, sponsorship seekers must do the following: Earn a high concentration of participants who have influence on deal making or purchases. Involve leadership in the relationship building of primary investors or targets. Place attendees’ needs … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , conference sponsorship, sponsorship strategy
High-Stake Conference Partnerships September 15, 2015 by Dave Lutz As brands evolve, they are increasingly looking for marketing investments where they can make an emotional impact with a defined target market. Most of them can do it with or without you (ambush marketing), but most would rather partner and support organizations that are already serving a demographic that matches up with their best customers. … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference best practices, conference revenue optimization, Partnerships, sponsorship best practices, sponsorship sales, Strategic Sponsorship
Helping Sponsors Turbocharge Through Activation September 2, 2015 by Dave Lutz Activation (or leverage) is the most misunderstood, yet most critical, success driver for sponsorship ROI. Savvy marketing professionals totally get activation. But most of our profession doesn’t. This is why many of us continue to sell non-emotional promotional opportunities and incorrectly call them sponsorship. We need to capitalize on this golden opportunity. Consumer events are … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference best practices, meeting planning best practices, sponsor activation, sponsor leverage, sponsorship activation, sponsorship best practices, strategic sponsorships
Implicit vs. Explicit: Beyond the Badge Mass Personalization August 19, 2015 by Dave Lutz Whether your data capture and personalization efforts are implicit, explicit or a combination, it’s critical to develop a rubric. When combined with behavioral data, paths for mass personalization will emerge. Many associations are at the beginning of this journey and will learn much from internet commerce best practices. My Big Move Late last year, I … [Read more…] Filed Under: Event Technology, Experience Design Tagged With: , behavioral data, conference best practices, event mobile apps, event technology, iBeacon, mass personalization
Harness Your Conference Data To Produce Big Insights July 31, 2015 by Dave Lutz Appeasing conference stakeholders has become more complex and difficult in today’s fast changing business climate. Maintaining and growing share of wallet, attention and loyalty requires intentionality. To out maneuver the conference competition, we have to be nimble, decisive and in constant beta mode. To compete today requires identifying, selling and leading change. This is a … [Read more…] Filed Under: Business Model, Event Technology Tagged With: , analytics, big data, conference data collection, data mining, insights, Trade Show best practices, tradeshow, tradeshow best practices
These Factors Contribute To Your Exposition’s Health July 17, 2015 by Dave Lutz Tradeshows have just experienced the highest quarterly increase in eight years says the Center for Exhibition Industry Research (CEIR). The Q1 2015 CEIR Index report marks the 19th consecutive quarter of year-on-year growth in the exhibitions arena. Revenue jumped 7.3 percent, net square feet grew 4.1 percent, exhibitor numbers increased 3.3 percent, and attendance grew … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , CEIR, exhibitions, exhibitors, exhibits, tradeshow
Beguile Potential Conference Attendees June 11, 2015 by Dave Lutz Want to spike your conference registration? Try an emotional call to action. It captivates fence sitters and potential first timers. The only reason anyone does anything is to change the way they feel, says Tony Robbins. With the right emotional call to action, you can help potential attendees begin to experience those feelings right now. … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Acquisition, attendance marketing, emotional connection, marketing, neuromarketing, neuroscience
Four Ways To Attract NextGen Conference Participants May 21, 2015 by Dave Lutz Attracting the next generation of participants is an urgent priority for most professional conference organizers. Too often we think that means injecting conference botox to give our event a more youthful, trendy hip vibe. Yet it is much more than giving our conference a face-lift. The Conference Demographic Bell Curve Recently, I was involved in … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attracting millennials, conference best practices, conferences, generations, Millennial, next-generation conferences
Do Your Suppliers Habitually Skip Out On Your Conference Education? April 30, 2015 by Dave Lutz Do you know where your suppliers are? Seriously, do you? Are they attending your conference education? Or just hanging around for the networking and social events? Side-by-Side Learning Should Be a Must for Suppliers The home page of the Meetings Mean Business website sums up the coalition’s main message: “Great things happen when people come … [Read more…] Filed Under: Business Model, Conference Education Tagged With: , active learning, active participation, association best practices, conference best practices, Education & Adult Learning
Conference Attendance Growth Realized Through Group Plans March 20, 2015 by Dave Lutz Most of the time, we don’t have a good handle on who is truly attending our conference. Seriously, we don’t. But there is a way to glean insight just by using emails provided at registration. Mining Registration Data for Insights One way to mine attendance data is to scrub and normalize company names based on … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendance analysis, conference best practices, meeting best practices
