Now Proven! Using Twitter At Conferences Increases Attendee Engagement October 23, 2012 by Jeff Hurt It’s official! Research now shows that when people use Twitter during classes, they are more engaged and learn more. We can now stop debating the issue. And all the naysayers who find Twitter use during an education session distracting can stop their diatribes against Twitter. The proof is in the Twitteracy (Twitter-literacy). Twitteracy: Tweeting Improves … [Read more…] Filed Under: Experience Design Tagged With: , conference best practices, conferences, twitter, Twitter for events
Social Media And Events Continue To Grow: 2012 Research July 27, 2012 by Jeff Hurt Marketers still place a high value on social media. 83% of marketers surveyed by Social Media Examiner indicate that social media is important to their business. 73% of event organizers surveyed by Amiando indicate that social media is important to their conferences, events and meetings. Clearly social media is a fad that’s gone rad and … [Read more…] Filed Under: Social Media Tagged With: , blogs, facebook, Google, LinkedIn, social media for events, social networking, social technology for events, twitter, Twitter for events, YouTube
Is Your Conference Twitter Worthy Or Not? December 28, 2011 by Jeff Hurt If no one tweets about your event, did it really happen? While you may think this question is absurd, research shows that we’ve moved from the “experience economy” to the “social economy.” Now, it’s not good enough to simply attend an event. We have to tell others about that event while it’s happening, or the … [Read more…] Filed Under: Social Media Tagged With: , experience economy, facebook, social economy, social media for events, twitter, Twitter for events
How Twitter Is Socializing Conferences November 16, 2011 by Jeff Hurt Have you noticed an emerging trend of Twitter and Facebook integrating with TV? Smartphones and tablets are now on coffee tables beside the TV remote. Nielsen says that 40% of television watchers are multiscreening everyday. These couch potatoes have a TV remote in one hand and their mobile device in the other! Why? One-third of … [Read more…] Filed Under: Social Media Tagged With: , conferences, social conference, social media for events, social technology for events, twitter, Twitter for events
Report: Events Have Room To Grow Their Social Media Use July 6, 2011 by Jeff Hurt 67% of event organizers do not monitor social media platforms. 37% of conference organizers only post up to three times per week in social media platforms. 76% of German event organizers see social media as an important or very important tool for marketing their events. 81% of English speaking event organizers see social media use … [Read more…] Filed Under: Social Media Tagged With: , Facebook marketing, meeting best practices, meeting industry trends, meeting planning best practices, social media for events, Twitter for events
Ten Tips For Successful Conference Tweeting April 25, 2011 by Jeff Hurt Tweeting at conferences and events. It seems to be a love-hate relationship with some. Some say it’s become passé. Others see it as a way to spread information. Some conference organizers, mostly those outside of social media events, are beginning to see an uptick in the backchannel chatter. Their attendees are just starting to discover … [Read more…] Filed Under: Social Media Tagged With: , best practices for tweeting, conferences, engagement, event technology, Twitter for events
A Step By Step Process To Use Text To Screen During Events March 1, 2011 by Jeff Hurt Does technology change today’s audiences? 95% of the attendees at my presentation at Event Solutions Idea Factory said yes. The majority of them felt that when technology is used correctly at a conference or event, it can engage an audience. And 100% of my audience texted me during my presentation. Yes, 100% of this global … [Read more…] Filed Under: Event Technology Tagged With: , backchannel, conferences, engagement, event technology, Text to screen, Text2Screen, texting, texting at events, twitter, Twitter for events
The Conference Backchannel: Bonus Or Bomb? February 24, 2011 by Jeff Hurt When I say Twitter backchannel, what’s your first reaction? Seriously, what’s the first thing that you think? Huh? What’s that? OMG, that’s a way to destroy the speaker’s presentation! We can’t do that. What if someone has something negative or childish to say about the presenter or the event and it gets displayed for everyone … [Read more…] Filed Under: Experience Design Tagged With: , backchannel, conferences, engagement, event technology, twitter, Twitter for events
5 Reasons Why CSMs And CVBs Should Use Social Media January 21, 2011 by Jeff Hurt Convention Services Managers (CSMs) and Convention and Visitor Bureaus (CVBs): They are a meeting professional’s right hand. They are event professionals’ co-pilots. We need them. We love them. We can’t succeed without them. They help provide the onsite scaffolding and structure of our events. Without them, our meetings would implode from the time we set … [Read more…] Filed Under: Social Media Tagged With: , ACOM, conferences, convention operations, convention service managers, CSM, CVB, Facebook Fan page, meeting planner, Social Media, social networking, Twitter for events
A Twitter Conference Primer: Part 3 – Onsite Engagement, Follow-Up And 16 Resources September 21, 2010 by Jeff Hurt This is the third in a series on using Twitter at your conference or event. A Twitter Conference Primer: Part 1 – Preparing For The Event A Twitter Conference Primer: Part 2 – Marketing And Engagement You’ve set up your hashtag, marketed it on your conference materials and your marketing engagement plan is moving forward. … [Read more…] Filed Under: Social Media Tagged With: , backchannel, conferences, engagement, event technology, Social Media, twitter, twitter for beginners, Twitter for events, Web 2.0
