It’s official! Research now shows that when people use Twitter during classes, they are more engaged and learn more. We can now stop debating the issue. And all the naysayers who find Twitter use during an education session distracting can stop their diatribes against Twitter. The proof is in the Twitteracy (Twitter-literacy). Twitteracy: Tweeting Improves … [Read more…]
Marketers still place a high value on social media. 83% of marketers surveyed by Social Media Examiner indicate that social media is important to their business. 73% of event organizers surveyed by Amiando indicate that social media is important to their conferences, events and meetings. Clearly social media is a fad that’s gone rad and … [Read more…]
If no one tweets about your event, did it really happen? While you may think this question is absurd, research shows that we’ve moved from the “experience economy” to the “social economy.” Now, it’s not good enough to simply attend an event. We have to tell others about that event while it’s happening, or the … [Read more…]
Have you noticed an emerging trend of Twitter and Facebook integrating with TV? Smartphones and tablets are now on coffee tables beside the TV remote. Nielsen says that 40% of television watchers are multiscreening everyday. These couch potatoes have a TV remote in one hand and their mobile device in the other! Why? One-third of … [Read more…]
67% of event organizers do not monitor social media platforms. 37% of conference organizers only post up to three times per week in social media platforms. 76% of German event organizers see social media as an important or very important tool for marketing their events. 81% of English speaking event organizers see social media use … [Read more…]
Tweeting at conferences and events. It seems to be a love-hate relationship with some. Some say it’s become passé. Others see it as a way to spread information. Some conference organizers, mostly those outside of social media events, are beginning to see an uptick in the backchannel chatter. Their attendees are just starting to discover … [Read more…]
Does technology change today’s audiences? 95% of the attendees at my presentation at Event Solutions Idea Factory said yes. The majority of them felt that when technology is used correctly at a conference or event, it can engage an audience. And 100% of my audience texted me during my presentation. Yes, 100% of this global … [Read more…]
When I say Twitter backchannel, what’s your first reaction? Seriously, what’s the first thing that you think? Huh? What’s that? OMG, that’s a way to destroy the speaker’s presentation! We can’t do that. What if someone has something negative or childish to say about the presenter or the event and it gets displayed for everyone … [Read more…]
Convention Services Managers (CSMs) and Convention and Visitor Bureaus (CVBs): They are a meeting professional’s right hand. They are event professionals’ co-pilots. We need them. We love them. We can’t succeed without them. They help provide the onsite scaffolding and structure of our events. Without them, our meetings would implode from the time we set … [Read more…]
This is the third in a series on using Twitter at your conference or event. A Twitter Conference Primer: Part 1 – Preparing For The Event A Twitter Conference Primer: Part 2 – Marketing And Engagement You’ve set up your hashtag, marketed it on your conference materials and your marketing engagement plan is moving forward. … [Read more…]
