Tag: engagement


Five-Step Framework for Effective Collaborative Design

Your conference strategy should include a plan to inject fresh content or experiences each year as part of an ongoing improvement process. There are a million ways to make these improvement plans. Some work and many don’t. Working with one of our clients, we devised a simple framework to help develop innovative plans for meaningful … [Read more…]

Hybrid Meetings Doomed to Failure? Not So Fast

I’ll admit that in 2011, when the Virtual Edge Institute (now called the Digital Experience Institute) first co-located its conference with the Professional Convention Management Association’s Convening Leaders, the experience fell flat for me. At the time, a mere six years ago, the fledgling for-profit entity that wagered its future on the potential of virtual … [Read more…]

Evolve into a Caretaker of Content

Imagine designing your next conference or annual meeting from scratch around content instead of picking up the template you’ve been using for years and tweaking it. Not just your education programming, but your breaks, meals, even your exhibit hall (which we advocate for evolving into a solutions center, including changing the name). “Please stop designing … [Read more…]

Creating The Highly Energized And Engaged Conference Participant

Are 50%-80% of your conference attendees in your programming at any given time? Or are they filling the hallways, hotel spa and lounge, local restaurants, coffee shops and bars conversing with others? Or are they visiting the local tourist attractions? One thing is certain, if your conference attendees are not fully engaged in the experience … [Read more…]

Getting More Value from Conference Keynote Speakers

Not long ago, becoming a professional speaker was a third step in a thought leaders career path. Many built their expertise in an industry or function, shifted to consulting and then wrote a book to launch their speaking career. In today’s digital age, the path to creating a thought leader platform, leading to speaking gigs, … [Read more…]

Your Trade Show Attendees: What Do They Really, Really Want?

This is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. It’s likely that the Brexit vote last week is on my mind and that’s why the Spice Girls’ tune, “Wannabe,” popped into my … [Read more…]

How Conference Networking Improves Participants’ Brain Health [Webinar May 11]

Brain science research continues to prove that our brains function best when we’re engaged in meaningful We-centric conversations. We are a highly social species. This research illustrates our need to design conferences that promote deeper and more meaningful conversations, especially in our networking. These We-centric conversations, as organizational anthropologist and author Judith Glaser states, move … [Read more…]

Innovators Network Differently

After studying a whole bunch of professional conferences, it’s very clear to me what separates a thriving event from one on life support. For multi-day conferences, a growing number register and return because of who else will be there. Our attendees have more choices than ever for professional development and acquiring purchasing intelligence. Today, it’s … [Read more…]