The Extraordinary Social Media Event Marketing Guide Infographic January 17, 2014 by Jeff Hurt Having a social media plan for your next event is critical to your success. It shouldn’t be an afterthought or something only your attendees use. Here’s an infographic from Marketo that will help you create a Social Media Event Marketing Plan. It’s taken directly from Marketo’s free Definitive Guide to Event Marketing (in case you … [Read more…] Filed Under: Social Media Tagged With: , conference marketing, event marketing, social media for associations, social media for events
How To Influence Facebook Users January 24, 2012 by Jeff Hurt Facebook users just want to belong. With more than 800 million registered users, that’s a lot of us that want belong to something. Maybe, just maybe, your organization can help them belong to something of value, something cool and hip, something that promotes life-meaning and purpose, or something that helps them professionally. People Use Facebook … [Read more…] Filed Under: Social Media Tagged With: , facebook, social identity, social media for associations, social media for events, social networking, why use social media
Using Social Media Successfully For A Digital Concierge And Customer Service 3.0 January 20, 2012 by Jeff Hurt Ever been in a small business or restaurant that has a small bell sitting on the front counter? Next to the bell is a sign with the words “Ring for service.” In my opinion, many of today’s social media networks are the equivalent of that little bell with the words “Tweet or post for service.” … [Read more…] Filed Under: Social Media Tagged With: , customer, digital strategies, social media for associations, social media for events
5 Ways To Super-Charge Engagement On Your Facebook Page January 18, 2012 by Jeff Hurt Facebook. Say that name and people either nod in agreement or shriek with fear. Facebook’s jargon, processes and activity are part of mainstream society today. We judge relationships based on a person’s Facebook relationship status. We see if someone has current photos in their albums. We check their work history and their timeline. We review … [Read more…] Filed Under: Social Media Tagged With: , engagement, facebook, Facebook Fan page, Facebook marketing, social media for associations, social media for events
Are Pirates Running Your Social Media? December 6, 2011 by Jeff Hurt Arrrr! Ahoy Mateys. We be here to take over th’ seven seas. We want ye gold. We want ye social media engagement. ‘Tis better to do ‘n ask fer forgiveness than wait fer ye approval. Translation: Hello social media friends, followers and connections! We don’t care about unspoken, traditional, bureaucratic practices and procedures. We are … [Read more…] Filed Under: Social Media Tagged With: , association best practices, social media for associations, social media policy, social networking, social technology
Increasing Social Media Engagement Increases ROI December 2, 2011 by Jeff Hurt Engagement: It’s been the buzzword de jour. So what exactly is engagement in social media and why is it important? Parta Dialogue’s white paper Engagement Is Efficiency explains the importance of engagement to social media ROI in Google and Facebook. What Is Engagement? According to a 2007 Forrester marketing report, “Engagement is the level of … [Read more…] Filed Under: Social Media Tagged With: , engagement, facebook, Google, online social media conversation, ROI social media, social media for associations, social networking
How Your Fear Of Social Media Can Lead To Death In 10 Steps June 24, 2011 by Jeff Hurt Your fear of using social media may actually be due to your fear of death. Sound preposterous? Way off base? Absurd? Laughable? That’s not what Dr. Travis Kemp, one of Australia’s leading performance psychologists and leadership development facilitators thinks. Fear Is The Barrier Humans are bad at assessing risk. We let our personal fears guide … [Read more…] Filed Under: Social Media Tagged With: , associations, social media for associations, social media for events
5 Social Media Practices You Should Not Do June 16, 2011 by Dave Lutz I’ve been doing quite a bit of spying lately, in search of social media best practices among organizations. While there’s some good stuff out there, the social landscape is littered with examples of what not to do. If your social media initiatives are not yielding proof of engagement — sharing, comments, likes, and/or click-throughs — … [Read more…] Filed Under: Social Media Tagged With: , social media for associations, social media for events
10 Questions To Jump-Start Your Event Social Media Audit June 3, 2011 by Jeff Hurt Let’s face it. Social media does not usually provide the instant gratification of a dopamine lollypop. Take a lick. Get a buzz. It takes time, intention and ultimately a plan. The Social Audit So perhaps you’ve stuck your Twitter thumb and Facebook fingers into the social stream. Now you wonder what is and isn’t working. … [Read more…] Filed Under: Social Media Tagged With: , nonprofit, social media for associations, social media for events
How To Address Five Common Excuses On Why Not To Use Social Media May 18, 2011 by Jeff Hurt Why we should use social media is only half of the battle. Here’s how to address the why we shouldn’t do it. Five Organizational Excuses For Not Using Social Media 1. What if people start saying bad things about us? Guess what, some already are. We just don’t know it. We are not listening for … [Read more…] Filed Under: Social Media Tagged With: , social media and your business, social media for associations, social media for events
