Event Technology


Digital & Virtual Event Technologies Defined

No doubt you’ve started investigating the dizzying array of digital solutions for your event: content-capture, hybrid, live stream, on-demand, Skype, videoconferencing, virtual, webinar, 2D, 3D. It can be perplexing. Especially when you are used to planning face-to-face events. Often people confuse terms and technologies. We have yet to adopt a standardized vocabulary for this emerging … [Read more…]

Take The Wiffiti Plunge: Engage Your Audiences With Animated Texts

Texting: it’s one of today’s major methods of communication. You do it. Your kids do it. Your friends do it. Your parents do it. Maybe event your grandparents do it. People text at the store. They text while talking. They text during TV shows. They text from major sports and entertainment events. They probably text … [Read more…]

Virtual Event Strategies for 2011

This post is written by Dave Lutz. I’m a believer in Hybrid Events and the benefits of extending reach through that strategy. Associations that go down the hybrid road, and make it financially attractive, are putting their profession ahead of profit. AND they will reap long-term benefits. Why I Am Not There On Pure Virtual Events … [Read more…]

Virtual Events Coming Out Party 2010 [Infographic]

2010 was the coming out party for Virtual Events. What was once viewed upon skeptically by meeting planners, trade show organizers, event marketers, and marketers is quickly becoming an integral part of one’s event and marketing strategies. The Virtual Edge Institute compiled 2010 surveys and created this Infographic as a resource for those considering going … [Read more…]

The One Technology Tool Most Associations And Conferences Need Today

Today’s networked individuals have shaped the Internet into something especially hospitable to an emerging class of citizens – the participatory class. The Internet pioneers built into its structure, organization, model of governance and sustainability, the potential for creation, collaboration, sharing and interactive learning. One of the most important characteristics of this Web 2.0 World is … [Read more…]

18 Questions To Ask Your Members About Mobile

At the ASAE 2010 education session “Engage Your Members Using Mobile Devices” by Jeff De Cagna, chief strategist and founder, Principled Innovation, LLC, Joe Rominiecki, managing editor, newsletters, ASAE & The Center, Renato Sogueco, CIO, Society of American Florists presented on the state of mobile devices and associations. Questions to ask your members as you … [Read more…]

The Association Digital Revolution: In The Palm Of Your Members’ Hand

The Pew Internet Mobile Access 2010 July report shows that six in ten Americans go online wirelessly to access the Internet using a laptop or cell phone. Synovate reports 82 percent of Americans never leave home without their mobile phones, while 42 percent say they cannot live without these devices. Roughly 4 billion people worldwide … [Read more…]

When Conference And Tradeshow Websites Fail

This post is written by Dave Lutz and was influenced by his recent experience preparing for conferences including ASAE’s 2010 Annual Meeting in Los Angeles, CA. Conference and show Websites need better user experience. “More cowbell” wouldn’t hurt either! In my consulting biz, I look at a lot of major conference and trade show Web … [Read more…]

Ten Criteria For Choosing The Right Core Event Tech Providers

How do you choose which core event technology providers you’re going to use? Core event technologies include your registration system, online event website and electronic marketing, event eCommunity, exhibitor sales management, tradeshow floor plan, lead retrieval, event management, event mobile app and others. Do you base your decisions on price, customer service, newest features, meeting … [Read more…]

Virtual Tradeshows: Horizontal Or Vertical Markets?

This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. If you’re a show organizer, you’re probably wondering how to best leverage virtual event technology to help drive revenue, engagement and attract new blood. You might consider a virtual event to incubate a new show idea, attract an international audience, bridge the gap … [Read more…]