Sponsorship & Exhibits Archives - Page 2 of 6

These Factors Contribute To Your Exposition’s Health

July 17, 2015 By Dave Lutz 1 Comment

Tradeshows have just experienced the highest quarterly increase in eight years says the Center for Exhibition Industry Research (CEIR). The Q1 2015 CEIR Index report marks the 19th consecutive quarter of year-on-year growth in the exhibitions arena. Revenue jumped 7.3 percent, net square feet grew 4.1 percent, exhibitor numbers increased 3.3 percent, and attendance grew 3.7 percent. How does your exhibition stack up? If you’re like any of the B2B conferences that we’ve analyzed, you are … [Read more...]

Sponsorship Mattering: From Logos and Noise to Emotional Experiences [Free eBook]

July 13, 2015 By Wendy Holliday Leave a Comment

Sponsorships featuring logos, eyeballs and impressions don’t carry the same value they once did. At the same time, sponsorship buyers are becoming more sophisticated about the dollars they invest and how they leverage emotional marketing. They’re also refining their palate to deliver more intimate customer and prospect experiences including hosting their own exclusive events. Conference and trade show organizers now find themselves immersed in a prove-it-or-lose-it sponsorship environment. … [Read more...]

Conference Investors Crave Strategic Sponsorships: Will You Satisfy Them?

January 23, 2015 By Donna Kastner Leave a Comment

There’s a major shift going on. An increasing number of conference and trade show investors are scaling back on booth space and shifting that spend to sponsorships. It’s a ripe opportunity for organizers to diversify their conference business model. The Shift To Strategic Sponsorships There’s another shift that has even greater ramifications for conference and trade show industry. Today’s sponsorship buyer is far more sophisticated about sponsorship strategy. They’re less inclined to … [Read more...]

Conference & Trade Show Sponsors Want Relevance

September 8, 2014 By Donna Kastner 2 Comments

As we strive to deliver outstanding attendee experiences, our eyes turn to sponsorship. After all, somebody has to pay for this. Yet sponsorship tends to follow the same random path: Logos are slapped on every last bit of real estate. Banner ads and app alerts multiply. As the promotional noise increases, attendee attention plummets – thus making sponsorship less appealing. While eyeballs and clicks might have mattered to some degree in years past, that era is ending. Sponsorship investors … [Read more...]

Ambush Marketing: 4 Ways to Diffuse Conference Scammers

July 24, 2014 By Dave Lutz 13 Comments

A few practices keep chipping away at the integrity of professional events. Chief among them are outboarding, when companies bypass exhibiting or sponsoring and set up shop on the fringe of your event, and suitcasing, which refers to non-exhibiting sellers who work the aisles or hallways. Lobby rats — non-registered folks who hang out in public spaces, hosting a series of meet-ups with your badged attendees — is also a growing problem. Left unchecked, these scammers pose a major threat to … [Read more...]

Your Competitors Are Using Big Data To Improve Their Events [Infographic]

July 15, 2014 By Jeff Hurt Leave a Comment

Big data has been on the lips of many business professionals for some time now. So is it a big mistake or a promising trend to apply? Expo and Global Experience Specialists (GES) developed a study that looks at how event producers and exhibitors are collecting and analyzing data to help their customers and their own organizations. Here is an infographic they produced with some highlights from the full report. How does your tradeshow data collection compare to this infographic? What … [Read more...]