If no one tweets about your event, did it really happen? While you may think this question is absurd, research shows that we’ve moved from the “experience economy” to the “social economy.” Now, it’s not good enough to simply attend an event. We have to tell others about that event while it’s happening, or the … [Read more…]
Engagement: It’s been the buzzword de jour. So what exactly is engagement in social media and why is it important? Parta Dialogue’s white paper Engagement Is Efficiency explains the importance of engagement to social media ROI in Google and Facebook. What Is Engagement? According to a 2007 Forrester marketing report, “Engagement is the level of … [Read more…]
The term social media has become fused with Facebook, LinkedIn and Twitter. But that’s wrong. It is so much more than those three social networking tools. What Is Social Media Anyway? Web 1.0 was about online delivery of information. It was static information on pages. It was one-way broadcast. Web 2.0 is bidirectional, dynamic and … [Read more…]
Most organizations are using their Facebook page to broadcast information versus using it for two-way communications. Missing the Mark With Broadcast Marketing Only They are missing the mark. They are doing all the talking. They come across as arrogant, egotistical and self-serving. They don’t focus on their customers. They focus on themselves. These organizations are … [Read more…]
This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. Blogs, LinkedIn, YouTube, Facebook, Twitter: More organizations are trying their hand at these cool Web 2.0 tools to help grow their show and attract future members — with mixed results. Unfortunately, most attempts at using social media to attract attendees or increase the … [Read more…]
I used to think maybe you loved me, now nonprofit I’m not sure And I just can’t wait for the day when you ping my mobile galore Now every time I visit my social networks, gotta hold myself down Cos I just wait till you update me your coming around I’m walking on social … [Read more…]
Still think social media is a fad? Flowtown created this great graphic about how culture and society is changing with time. Associations, brands and organizations have taken notice of these statistics and some have entered the social space to listen and engage with customers. Edison Research’s February 2010 Twitter Usage In America: 2010 report shows … [Read more…]
Still wondering if your nonprofit or trade association should use social media? Take a look at some of this recent research and decide for yourself. 1. 400 million people use Facebook with nearly 95 million in the United States. Facebook Statistics 2. More than 50% of the active users logon to Facebook daily and more … [Read more…]
Disruptive technologies have impacted the way we communicate and work for years. The relationship among event organizers, presenters and audiences is undergoing a fundamental change. Attendee 2.0 has embraced social media platforms and frequently engages in the backchannel discussing the event before, during and after the meeting. Attendee 2.0 has no problem reviewing the conference … [Read more…]
Traditional conferences versus social conferences. Which will you plan this year? Not sure about the “Social Conference?” Read this post on “Screw Your Event Resolutions. Do You Conference Social?” Here are six things to consider when planning the Social Conference so you don’t get caught with your social pants down. 1. In this new information landscape, … [Read more…]
