Like the telephone and email, social media is not going away. It's not going to implode, explode or just die. It's a communication tool that will be around for a long time. People use social media for personal and business reasons. They use it for entertainment, to learn, to network and to source products and services. Savvy organizations use it for customer engagement, marketing and to share resources. One in three small businesses now use social media. They understand that having a … [Read more...]
How To Influence Facebook Users
Facebook users just want to belong. With more than 800 million registered users, that's a lot of us that want belong to something. Maybe, just maybe, your organization can help them belong to something of value, something cool and hip, something that promotes life-meaning and purpose, or something that helps them professionally. People Use Facebook For Two Primary Reasons Boston University Professors Ashwini Nadkarni and Stefan G. Hofmann published a study, Why Do People Use Facebook in … [Read more...]
5 Ways To Super-Charge Engagement On Your Facebook Page
Facebook. Say that name and people either nod in agreement or shriek with fear. Facebook's jargon, processes and activity are part of mainstream society today. We judge relationships based on a person's Facebook relationship status. We see if someone has current photos in their albums. We check their work history and their timeline. We review what they've "liked" recently. Facebook is an extremely powerful social technology tool that our organizations should embrace and use--even if we don't … [Read more...]
Awesome Social Media Stats Of Today [Infographic]
. This is a long infographic and full of social media data from November 2011. Compiled by Sarah Evans and published in AdAge. … [Read more...]
Is Your Conference Twitter Worthy Or Not?
If no one tweets about your event, did it really happen? While you may think this question is absurd, research shows that we’ve moved from the “experience economy” to the “social economy.” Now, it’s not good enough to simply attend an event. We have to tell others about that event while it’s happening, or the event was worthless. In other words: Pics or it didn’t happen. Tweets or it didn’t happen. Facebook posts or it didn’t happen. If your event is hot—as in Twitter-hot, or … [Read more...]
Increasing Social Media Engagement Increases ROI
Engagement: It's been the buzzword de jour. So what exactly is engagement in social media and why is it important? Parta Dialogue's white paper Engagement Is Efficiency explains the importance of engagement to social media ROI in Google and Facebook. What Is Engagement? According to a 2007 Forrester marketing report, "Engagement is the level of involvement, interaction, intimacy and influence an individual has with a brand over time." In social media, engagement is active individual … [Read more...]
Social Media Equals Human Content And Connection
The term social media has become fused with Facebook, LinkedIn and Twitter. But that's wrong. It is so much more than those three social networking tools. What Is Social Media Anyway? Web 1.0 was about online delivery of information. It was static information on pages. It was one-way broadcast. Web 2.0 is bidirectional, dynamic and about engagement. It's vibrant with streams of information and conversations. Users pull the content they want into their personal aggregators. Web 2.0 birthed … [Read more...]
Move From Broadcast To Social Engagement With Your Facebook Page
Most organizations are using their Facebook page to broadcast information versus using it for two-way communications. Missing the Mark With Broadcast Marketing Only They are missing the mark. They are doing all the talking. They come across as arrogant, egotistical and self-serving. They don't focus on their customers. They focus on themselves. These organizations are using old school push marketing techniques. They have yet to adopt the concept of "social." Those that continue to post … [Read more...]
