Increasing Social Media Engagement Increases ROI December 2, 2011 by Jeff Hurt Engagement: It’s been the buzzword de jour. So what exactly is engagement in social media and why is it important? Parta Dialogue’s white paper Engagement Is Efficiency explains the importance of engagement to social media ROI in Google and Facebook. What Is Engagement? According to a 2007 Forrester marketing report, “Engagement is the level of … [Read more…] Filed Under: Social Media Tagged With: , engagement, facebook, Google, online social media conversation, ROI social media, social media for associations, social networking
Confusing Social Terms Defined. Cheat Sheet: Web 2.0 Glossary August 10, 2011 by Jeff Hurt Imagine for a moment that in 1998, Google was operating in a garage, Apple introduced the iMac and the founder of Facebook was still in junior high school. Fast forward to today. A lot has changed. We’ve seen the rise of collaborative software and social networks. Web 2.0 has made seismic shifts in our communications, … [Read more…] Filed Under: Social Media Tagged With: , glossary, social learning, Social Media, social networking, social technology, social terms
Every 60 Seconds These 21 Things Happen On the Internet July 11, 2011 by Jeff Hurt Infographic by Shanghai Web Designers. The World Wide Web is growing rapidly. On average, 6 billion pages are added to the World Wide Web every day. Take a look at Go-Gulf infographic about what happens on the web every 60 seconds. Did You Know? Did you know that every 60 seconds: The search engine Google … [Read more…] Filed Under: Social Media Tagged With: , social economy, social networking, social technology, social tools
Transitioning From The Experience Economy To The Social Economy July 8, 2011 by Jeff Hurt To paraphrase President Bill Clinton, “It’s the Social Economy, stupid!” The McCann Worldgroup says that we have moved from the Experience Economy to the Social Economy. Their research indicates that the current economy is moving into a new phase where people seek to define themselves by their ability to connect, share and communicate. Consumers place … [Read more…] Filed Under: Experience Design Tagged With: , association best practices, experience economy, meeting planning best practices, social economy, social identity, social networking
Social Media Equals Human Content And Connection April 19, 2011 by Jeff Hurt The term social media has become fused with Facebook, LinkedIn and Twitter. But that’s wrong. It is so much more than those three social networking tools. What Is Social Media Anyway? Web 1.0 was about online delivery of information. It was static information on pages. It was one-way broadcast. Web 2.0 is bidirectional, dynamic and … [Read more…] Filed Under: Social Media Tagged With: , connections, engagement, facebook, LinkedIn, social networking, social technology, twitter
Where Are We And Where We Are Going? April 5, 2011 by Jeff Hurt The Pew Internet & American Life Project provides great data on Americans and the Internet. The Project produces reports exploring the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life. They are a great resource of data for any conference organizer or assocation leader … [Read more…] Filed Under: Social Media Tagged With: , association, event technology, Social Media, social networking, technology
The Four Cs Of Social Engagement: Social Media For Events January 27, 2011 by Jeff Hurt According to a recent study, 80% of American adults use the Internet. 75% belong to a social network. Our social media use is increasing and event organizers need to adopt new thinking, new directions and new strategies for event communications and engagement. Here is the PPT from my presentation for Southwest Showcase jointly produced by International Association for Exhibitions … [Read more…] Filed Under: Social Media Tagged With: , conferences, content, engagement, event technology, Social Media, social networking, technology
Connect To The New Social Nervous System Or Become Roadkill January 25, 2011 by Jeff Hurt “What is transpiring is momentous, nothing less than the planet wiring itself a new nervous system. If your organization is not linked into this nervous system, you will be hard pressed to participate in the planet’s future. To be more specific, amidst the texting and Twittering and Facebooking of a generation of digital natives, the … [Read more…] Filed Under: Social Media Tagged With: , association, social media and your business, social networking, social technology, technology, Web 2.0
5 Reasons Why CSMs And CVBs Should Use Social Media January 21, 2011 by Jeff Hurt Convention Services Managers (CSMs) and Convention and Visitor Bureaus (CVBs): They are a meeting professional’s right hand. They are event professionals’ co-pilots. We need them. We love them. We can’t succeed without them. They help provide the onsite scaffolding and structure of our events. Without them, our meetings would implode from the time we set … [Read more…] Filed Under: Social Media Tagged With: , ACOM, conferences, convention operations, convention service managers, CSM, CVB, Facebook Fan page, meeting planner, Social Media, social networking, Twitter for events
9 Takeaways From Chris Brogan’s How Social Media Changes Events January 13, 2011 by Jeff Hurt “Social media is like hamburger helper. It helps spread our event content on the web,” says social media rock star Chris Brogan. Recently, Brogan spoke at PCMA Convening Leaders 2011 annual meeting in Las Vegas. He presented “The Event and the Pulse: How Social Media Changes Events.” Here are my top nine takeaways from his … [Read more…] Filed Under: Social Media Tagged With: , engagement, event technology, social networking, twitter
