3 Social Media Take-Aways From #pcmapower October 15, 2014 by Wendy Holliday The PCMA Power chapter hosted industry veterans and Hospitality majors from Kent State University last week in social media roundtable discussions. The mix of ages and experiences brought interesting insight to the role social media can play in attendee acquisition and engagement. Here are three big ideas of what they had to say. 1. Connect … [Read more…] Filed Under: Attendance Marketing Tagged With: , social media best practices, social media for events
Four Blissfully Easy Ways To Use Social Media For Your Events [Infographic] April 4, 2014 by Jeff Hurt According to Joinin (formerly Eventility), events and social media are a match made in heaven. Take a look at their infographic to learn why. Filed Under: Social Media Tagged With: , conferences, events, facebook, social media for events, twitter, YouTube
The Extraordinary Social Media Event Marketing Guide Infographic January 17, 2014 by Jeff Hurt Having a social media plan for your next event is critical to your success. It shouldn’t be an afterthought or something only your attendees use. Here’s an infographic from Marketo that will help you create a Social Media Event Marketing Plan. It’s taken directly from Marketo’s free Definitive Guide to Event Marketing (in case you … [Read more…] Filed Under: Social Media Tagged With: , conference marketing, event marketing, social media for associations, social media for events
Three More Reasons Why Your Conference Should Leverage Social Media November 14, 2012 by Jeff Hurt Silos belong on farms, not your conference strategic plans. Unfortunately, most of us are familiar with the traditional company departmental silo model. As is your conference planning process! We work, live and breathe in silos on a daily basis. Social Media Streamlines Silos So it is with social media. It is often compartmentalized into one … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conferences, social media for events, social technology for events
Social Media And Events Continue To Grow: 2012 Research July 27, 2012 by Jeff Hurt Marketers still place a high value on social media. 83% of marketers surveyed by Social Media Examiner indicate that social media is important to their business. 73% of event organizers surveyed by Amiando indicate that social media is important to their conferences, events and meetings. Clearly social media is a fad that’s gone rad and … [Read more…] Filed Under: Social Media Tagged With: , blogs, facebook, Google, LinkedIn, social media for events, social networking, social technology for events, twitter, Twitter for events, YouTube
Social Media And Events: Listening, Pre-Conference Chats And Community Managers April 23, 2012 by Jeff Hurt Are you using social media as a push or pull strategy for your event? Are you trying to force traditional marketing strategies into the social media funnel? Author Jonathan Fields discusses ways to use social media for your next conference or event beyond the traditional social media marketing strategies. Video edited from PCMA’s Convening Leaders … [Read more…] Filed Under: Experience Design Tagged With: , community management, conference best practices, conference community, online listening, social media for events, social technology, Twitter chats
How To Influence Facebook Users January 24, 2012 by Jeff Hurt Facebook users just want to belong. With more than 800 million registered users, that’s a lot of us that want belong to something. Maybe, just maybe, your organization can help them belong to something of value, something cool and hip, something that promotes life-meaning and purpose, or something that helps them professionally. People Use Facebook … [Read more…] Filed Under: Social Media Tagged With: , facebook, social identity, social media for associations, social media for events, social networking, why use social media
Using Social Media Successfully For A Digital Concierge And Customer Service 3.0 January 20, 2012 by Jeff Hurt Ever been in a small business or restaurant that has a small bell sitting on the front counter? Next to the bell is a sign with the words “Ring for service.” In my opinion, many of today’s social media networks are the equivalent of that little bell with the words “Tweet or post for service.” … [Read more…] Filed Under: Social Media Tagged With: , customer, digital strategies, social media for associations, social media for events
5 Ways To Super-Charge Engagement On Your Facebook Page January 18, 2012 by Jeff Hurt Facebook. Say that name and people either nod in agreement or shriek with fear. Facebook’s jargon, processes and activity are part of mainstream society today. We judge relationships based on a person’s Facebook relationship status. We see if someone has current photos in their albums. We check their work history and their timeline. We review … [Read more…] Filed Under: Social Media Tagged With: , engagement, facebook, Facebook Fan page, Facebook marketing, social media for associations, social media for events
Is Your Conference Twitter Worthy Or Not? December 28, 2011 by Jeff Hurt If no one tweets about your event, did it really happen? While you may think this question is absurd, research shows that we’ve moved from the “experience economy” to the “social economy.” Now, it’s not good enough to simply attend an event. We have to tell others about that event while it’s happening, or the … [Read more…] Filed Under: Social Media Tagged With: , experience economy, facebook, social economy, social media for events, twitter, Twitter for events
